This is an easy technique that many players
have found useful when lining up putts of any length.
I have found that it works for players best when used
regularly as part of their pre-putt routine.
When on the green and preparing to putt,
be sure to mark your ball. Then, as you are replacing
your ball line up the words on the ball (i.e. Titlelist,
Topflight, Molitor etc.) such that they point or are
directly in line with the target towards which you want
to stroke the ball. This allows you to get an advantage
in a number of ways. You can use the words on the ball
to help establish your alignment by setting you feet
parallel to the line created by the words on the ball.
Further, you should line up the center line or 'sweet
spot' line on the putter so it is a continuation of
the line formed by the words on the ball. This will
help ensure that the face of the putter is directly
facing your target line. Finally, you can use the line
created by the words on the ball to assist you in stroking
the ball straight. The path of the putter, and more
specifically the line on the putter, should travel straight
along the words on the ball.